Why Do Some Ideas Thrive and Others Die?

Overview
Learn the answer to that question and much more at our exciting workshop, Communication That Sticks. This workshop will improve the odds of implementing YOUR great ideas. You will explore the real communication strategies of effective leaders as well as the 6 principles of sticky ideas. See how you can use these principles to share your message in a way that will engage others and create a much higher level of success with your customers, co-workers and boss.

About this Workshop
This program is designed to change the way your craft and deliver your message to those you need to influence into action. You will learn to:

• Beat “The Curse of Knowledge”, the single biggest obstacle to clear messages.
• Design a message that is focused on what your audience hears, not what you say.
• Find the core of your message.
• Use the six principles of stickiness, “Simple, Unexpected, Concrete, Credible, Emotional, Stories” can lead to tremendous “SUCCESs.”

In this workshop, you will work through a specific message you need to deliver to an audience to cause them to take action. Throughout the course of the day, we will design the critical SUCCCESs elements in a way that will engage your audience and motivate them to act.

After Attending This Workshop, You Will
Learn to design, develop and deliver a message that will engage your audience and increase the likelihood of influencing others to support your ideas. You will be able to do this by crafting a message that will get people to:

• Pay attention
• Understand and remember
• Believe and agree
• Care
• Act

Who Should Attend
Leaders, managers, salespeople and professionals who must influence others for their own success.

Customer Feedback
"The topic and content was fabulous! You were extremely engaging, relevant, timely, and most importantly brilliant."
"Very interesting, relevant and practical topic. It gave me information I can use right away."

Your Investment
$195 for the half-day workshop.

To Register
Click here to register now or call us at (515) 964-7075.  An email will be sent to you with confirmation of your registration.

Delivery Options
This workshop is available as an open enrollment program as well as an in-house solution. To discuss this possibility of bringing this workshop to your organzation, please contact us for a private consultation.

Questions
For more information on any of these workshops, please call us at (515) 964-7075 or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Need a business case for effective communication? Check out this December 2009 report from Towers Watson on communication ROI. Great stuff.